Serving The Planet

Heineken is a popular BRAND NAME for beer. Because there are so many beer commercials, every brand of beer advertising has a lot of competition. Beer companies are always trying different ways in there commercials to grab attention and stick out in the customers mind. My BELIEF is that Heineken did a great job finding the social differences of men and women, and exploiting it.

Heineken has a BRAND FAMILIARITY because customers recognize and accept the company brand. Brining humor into a commercial that both men and women can relate to, was a great way to grab attention. Men will always relate to women loving their shoes, just as much as women relating to men loving their beers.

The "serving the planet" ad campaign was originally only for Dutch viewers. Having youtube, reach most of the world. The commercial took off. The ad had over a million and a half views in the first of it coming out. After that ad was such a success, Heineken came with more ads with the same topic. Even though it aired in the superbowl it never had as many views.

I thought this commercial was a great idea because everyone likes humor. Bringing in humor to a commercial will do nothing but help with BRAND RECOGNITION. When customers remember your brand. You will always have a leg up on competition when they are deciding which product they want to get. Especially for a beer company because there is so many competitors.

Yeorgos Manikas